When advertising moved from informational to story telling - the golden age of advertising - to me it was the drinks brands that truly embraced it. From laugh out loud to bizarre, they almost always looked like the people had fun making them.
One day, I said to myself, I’m going to make drinks ads. And finally, after life got in the way, here I am. And it’s great fun.
I use Blender, DaVinci Resolve, and Affinity. If I need a photo that I can’t take myself I use stock images. For music and sound effects I use Epidemic Sounds.
No AI.
I’ve done more than my fair share of travelling, but Puglia, in Southern Italy, is where I put the handbrake on.
My wife, three dogs and I live in a little house with a big garden, we’re surrounded by nature and couldn’t ask for more.
